BookSpring's Books for Me Program
3-MINUTE FUNDRAISING VIDEO
Our client, BookSpring, needed increased donations for its programs, including the “Books for Me” Program, but had a small marketing budget. Exit 6 Productions came up with a list of questions that received energized responses from children, teachers, the school librarian and BookSpring’s Executive Director. Choosing a single shooting location, the school and its library, kept expenses down, and Exit 6 Productions met the budget without sacrificing quality. BookSpring reports that the video been used at multiple events, in campaigns and proposals over time, and has helped increase donations and recruit volunteers.