Presbyterian Children’s Homes and Services
2.5-MINUTE FUNDRAISING VIDEO
The Presbyterian Children’s Homes and Services (PCHAS) Foster-to-Adopt Program provides educational, preparatory and customized support services for those families interested in adopting children from the foster care system. Margaret Barry produced and directed the video to help get the word out about their services and ramp up donations for the upcoming year. Margaret’s team decided on a documentary-style interview format, and focussed on one superstar family in the program. The result captured an authentic, intimate success story that created buzz and spearheaded interest in the Foster-to-Adopt program.